The module equips students with the skills to use analytics and visualisation tools to convert data to insights that can support strategic business decisions. Emphasising the significant impact of data-driven insights on operational and strategic initiatives, the curriculum will navigate through key analytics concepts, from data visualisation and predictive modelling to customer analytics and segmentation. Through a hands-on approach, the programme immerses students in the practicalities of management analytics, utilising advanced tools and techniques to extract and interpret data from various sources.

This module aims to introduce students to key concepts, principles, and methodologies associated with innovation, entrepreneurship & sustainability, essential for the success of new ventures and existing organisations.  Students will develop their ability to analyse business and sustainability issues, evaluate potential solutions, and understand how to implement effective solutions.  The module explores the role of innovation, entrepreneurship, and sustainability across a range of industries and professions.  The module will enable students to incorporate innovation, entrepreneurship, and sustainability throughout their careers.

This module aims to develop students’ knowledge and understanding of operations and supply chain management within a variety of organisations. It examines different aspects of operations and supply chain management relevant to the design, planning, control and improvement of business operations. Students will learn to evaluate, select and apply relevant operations management concepts, tools and techniques to solve problems, make informed decisions and improve the efficiency and effectiveness of operational processes.

This module aims to deepen students understanding of Customer Experience (CX) and enhance their practical skills in managing each stage of the customer journey, from awareness to post-purchase. It also explores the role of Customer Relationship Management (CRM) within CX to help students develop effective strategies for customer acquisition and retention.

This module aims to further develop and enhance the financial understanding and knowledge of students on the subject areas of financial accounting, management accounting and financial management within business organisations. It aims to provide a more in-depth understanding of the roles of accounting and finance for business students who do not need to develop specialist knowledge and to train students to apply their accounting and finance knowledge and skills into a range of different business situations.

The aim of this module is to develop students’ understanding of the key areas of the workplace and to develop their skills and competence in resourcing and talent management practice. Students will become familiar with a wide range of HR policies and practices including sustainable employee resourcing, employee reward, employee relations, performance management and employee training and development. They will also develop competencies in areas such as selection interviews, performance appraisals, managing conflict, and conducting grievance and disciplinary interviews, designing training courses and wellbeing programmes.

This module aims to provide students with an overview of marketing and digital strategy from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation’s marketing strategy. However, the importance of more traditional channels will also be highlighted, and how these combine in an overall marketing strategy. Students will gain practical digital marketing skills such as website design and creation and SEO analysis.

This module aims to develops an understanding of key principles of economics. This module is made up of two parts- the first part introduces principles of microeconomics, and the second covers macroeconomics, which focuses on the aggregate economy. The principles of microeconomics prepare students to think like an economist and demonstrate how the principles can be applied to real-life situations. Through macroeconomics students will introduce to concepts such as GDP, savings, investments, inflation, unemployment, balance of payments and exchange rates as well as macroeconomic policies.

This module aims to equip students with essential knowledge and skills for navigating the complexities of procurement and logistics in contemporary business environments. Starting with procurement fundamentals, this module advances into areas such as strategic sourcing, procurement planning and costing, and further explores specialised topics like contract negotiation, risk management, and category management. It also offers students a comprehensive understanding of global logistics strategies, exploring the intricacies of forward and reverse logistics, the various transportation modes, and the critical role of warehousing, packaging, and distribution management in enhancing business performance. Further, the module emphasises responsible sourcing, stressing the necessity for ethical and sustainability practices in procurement and contract logistics.

This module aims to help students learn decision-making skills by evaluating options, weighing risks and rewards, and making informed choices in a dynamic and competitive business setting by fostering a comprehensive understanding of strategic management theory in changing operational contexts.  The module further aims to develop their ability to communicate business strategy and firm performance to key stakeholders via the application of cross-functional knowledge and evaluation of market trends, competitor behaviour and internal resources and capabilities to identify potential competitive advantage.

This module aims to engage students with the multifaceted aspects of the work environment through the lens of psychological theories and principles. Central to the module is a focus on the interplay of emotions, attitudes, and behaviours in driving individual, team, and organisational performance. The module discusses leadership theories and their practical execution, equipping students with the insights to effectively lead, influence and inspire individuals and teams.

This module aims to enable students to create and implement strategies for organisational innovation across a range of approaches including products/services, business models, internal operations, external value networks, etc.  Students will learn about the fundamental principles of innovation and design thinking, and how these can be incorporated into business strategy and tactics. Using theoretical frameworks and practical applications, the course will prepare them to deliver value through innovation strategies, cultivation of innovative teams, and effective co-creation with stakeholders.

This module aims to immerse students in the multifaceted landscape of launching a new venture. It will enable them to gain knowledge and develop skills relevant to conceptualising start-up commercial activities. Through practice-led learning, students will craft a business plan enriched by industry-led insights and experiential pedagogies, fostering hands-on application of concepts beyond traditional classroom settings. Sustainable Development Goals will underscore the curriculum, emphasising ethical and socially responsible business practices essential for sustainable growth.

This module aims to provide students with practical experience in applying business concepts, theories, and skills to real-world business contexts. Students will work individually on a project to identify, analyse, and propose solutions to a specific business problem. Through hands-on experience, students will develop critical thinking, problem-solving, communication, and project management skills essential for success in business management.

The primary aim is to enable students to undertake and reflect on approved work experiences and a range of personal and professional development activities, for a period equivalent to a minimum of 30 days full time employment. This will provide students with an opportunity to immerse themselves in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will enable them to develop their ability to articulate their graduate competencies and demonstrate their commercial awareness.

This module aims to offer students the opportunity to engage in a real, client-driven consultancy project. Students will respond to a project brief provided by external clients, developing practical solutions. The module enables students to apply theoretical knowledge to actual organisational challenges while enhancing skills in teamwork, problem-solving, and communication. Additionally, it provides insights into the complexities of client management and project delivery.

AED 188,946 (3 Years)

* ALL TUITION FEES INCLUSIVE OF VAT

AED 62,982

* ALL TUITION FEES INCLUSIVE OF VAT

AED 62,982

* ALL TUITION FEES INCLUSIVE OF VAT

AED 62,982

* ALL TUITION FEES INCLUSIVE OF VAT