Research Seminar Series - Innovation in Marketing

We are pleased to invite you to our Wednesday Research Seminar. It will be held on 18 December from 4pm, at Middlesex University Dubai in the Oasis Theatre, Block 16, Knowledge Park.

Wednesday Research Seminar Series was launched in 2008, and has featured more than 260 presentations to date. The seminars provide a forum for researchers to share their work. Presenters include faculty from Middlesex University Dubai and other universities in the United Arab Emirates, as well as researchers from other global institutions.  Matthew Brown will deliver seminar on:

“Innovation in Marketing”

Matthew Brown 

Abstract

“Innovation in Marketing” has seen significant interest in recent years. Chartered Institute of Marketing (CIM) has decided that so critical is the topic of Innovation to marketing and business success that a compulsory module on their Diploma in Marketing was created. This seminar aims to introduce concepts of innovation in marketing to an audience that may not be familiar with the discipline and illustrate through real-world case studies the innovation activities that are already in common usage. The study utilizes a range of contemporary theories and case studies to demonstrate how theory is being applied to modern business, in a variety of sectors.  This include full process of innovation, from idea generation, change management, creating a creative environment, approach to innovation and implementation of innovation products and services.

Biography

Matthew Brown is currently a Lecturer in marketing here at Middlesex, after spending two years as Director of Professional Studies at the University of Buckingham in the UK and a visiting lecturer at London Metropolitan University, lecturing on MBA programmes at both institutions, specialising in digital marketing and marketing innovation. Matt has a wealth of commercial experience before entering academia; he was the Head of Global Business Development for the Linguaphone Group, an international language training organisation and an independent marketing consultant working largely in the Middle East with organisations such as Samba Bank in the Kingdom of Saudi Arabia and Qatar Petroleum, Doha.  Before that he was Regional Education Manager for the Chartered Institute of Marketing, running the operations for CIM throughout sub-Saharan Africa.  Matt began his career in politics as Association Chairman for the Liberal Democrats in the UK.  Matt is a Member of the Chartered Institute of Marketing (CIM) and a Fellow of both the Chartered Management Institute (CMI) and the Higher Education Academy (FHEA).  Matt has a master degree in Management from London South Bank as well as Professional Postgraduate qualifications from the CMI and CIM.

We look forward to welcoming you at the seminar.