The Centre of Innovation and Excellence conducted a workshop for 25 students of Birla Institute of Management Technology (BIMTECH)Greater Noida, India- a top rated Business school at Middlesex University Dubai campus on November 29, 2015. These students are pursuing MBA in International Business and are on an excursion to Dubai for a week. The workshop was conducted by Dr. Lien Els on ‘Cross Cultural aspects of International Business’. Dr Cedwyn Fernandes, Director Middlesex University Dubai welcomed the students and distributed the certificate of participation.