Middlesex University (MDX) Dubai have strengthened their industry connections after signing a Memorandum of Understanding (MoU) agreement with Hotpack Global, a UAE-based leader in packaging products.The partnership solidifies a strategic commitment aimed at innovation, research, and talent acquisition, highlighting both organisations’ desire to improve the quality of talent in the industry, by creating new avenues for functional training for students at MDX Dubai.The university’s faculty and students will work closely with Hotpack to develop practical solutions for real-world packaging issues and jointly develop specialised short courses and certification programmes on sustainable packaging and creating a robust supply chain.Hotpack and MDX Dubai aim to foster research collaboration by launching academic and applied research projects that address industry-relevant challenges such as sustainable manufacturing and advancing circular economy practices.Speaking about the collaboration, Abdul Jebbar PB, Founder and Group Managing Director of Hotpack Global, said, “Partnering with a renowned academic institution like Middlesex University Dubai is a significant milestone for Hotpack. This collaboration will enable us to stay at the forefront of packaging innovation while also nurturing the next generation of talent. The alignment of academic research with industry needs is essential for our continued growth and success.“The collaboration will enable Hotpack to gain access to a wealth of academic expertise and innovative research through knowledge exchange in sustainable manufacturing, sustainable packaging solutions, environmental impact assessments and supply chain strategies, whereas the students at Middlesex University Dubai will be provided with opportunities to gain industry experience through internships and placements at Hotpack.This strategic link with academia will not only enhance Hotpack’s research and innovation capabilities but will also increase its visibility in the academic and business communities.”In addition to research, the partnership outlines internship and placement opportunities for MDX Dubai’s students at various Hotpack facilities. It also includes guest lectures by Hotpack executives, as well as workshops and symposiums to foster industry-academic dialogue. Additionally, the partnership will facilitate collaboration between both entities to develop and publish case studies on Hotpack’s operations and business strategies.Professor Cedwyn Fernandes, Pro-Vice Chancellor of Middlesex University and Director of Middlesex University Dubai, added, “We are excited to collaborate with Hotpack Global, a leader in the packaging industry. This MoU highlights the importance of bridging the gap between academia and industry to drive innovation and develop sustainable solutions. By partnering with a prominent global entity like Hotpack, we are not only offering our students invaluable exposure to real-world challenges but also equipping them with hands-on experience in a dynamic corporate environment.”Dr Sreejith Balasubramanian, Associate Professor and Head of the Centre for Supply Chain Excellence, who played a lead role in bringing this collaboration to fruition, said: "This partnership will provide our students with a valuable platform to enhance their skills, expand their professional networks, and gain deeper insights into industry practices. It will significantly prepare them for successful careers in an increasingly competitive global marketplace.”Mr Abdul added: "Hotpack has been on the forefront in community engagements and industrial collaborations. We create mutual benefits for our partners with such engagements. We are committed to nurturing the future workforce through hands-on learning. We continuously seek opportunities to build upon this philosophy. The initiative will help change the outlook on how institutional collaboration can benefit corporate sector in enabling students, who are not just trained functionally but also well-equipped to face the challenging market. The agreement with Middlesex University Dubai will set a new benchmark for corporate-academic partnerships in the UAE.”

Middlesex University (MDX) Dubai are delighted to announce the signing of Memorandum of Understanding (MoU) with SAS, a global leader in analytics solutions, making our BA Honours Business Management (Data Analytics) programme officially certified by SAS.This partnership reflects MDX Dubai's commitment to providing cutting-edge education that equips students with the skills required to excel in today's data-driven business environment and offers students a competitive edge by fostering advanced analytics skills, opening doors to industry connections and career growth.Other benefits for students include free access to the SAS platform, free software licenses and extensive learning materials, and the opportunity to gain joint certifications from SAS and MDX for Data Visualisation and Analytics upon completion of their 3rd year of studies. The SAS software is built upon artificial intelligence (AI), utilising machine learning to manage and model data, and is widely used in industries such as finance, insurance, health care and education.Professor Cedwyn Fernandes, Pro Vice-Chancellor, Middlesex University and Director, Middlesex University Dubai; and Alexander Tikhonov, Regional Director of META signed the MoU agreement at GITEX GLOBAL, the largest tech show in the world, last week on 16 October.Professor Cedwyn said: “This partnership exemplifies our dedication to providing students with an advanced education tailored for today’s data-centric business landscape.“By integrating SAS’s internationally recognised certifications and extensive expertise into our programme we are equipping our students with innovative skills that will give them a competitive edge in the job market.“This collaboration not only offers access to invaluable resources and certifications but also fosters industry connections that will enhance their career prospects. We look forward to seeing our students thrive and excel as they take advantage of these exciting new opportunities.”The partnership was led by Dr Supriya Kaitheri, Senior Lecturer and Campus Programme Coordinator for the MA International Business Management programme.All students enrolled in the pathway will be eligible for exclusive SAS certifications.Our BA Honours Business Management (Data Analytics) programme is accepting applications for the January intake. Apply now

From 13 to 18 October 2024, faculty and students from Middlesex University (MDX) Dubai actively participated in the region's most comprehensive technology exhibition: GITEX Global and Expand North Star 2024.As the largest technology event in the Middle East, GITEX serves as a significant platform for showcasing groundbreaking advancements across various sectors, including artificial intelligence, blockchain, cybersecurity, and smart cities.Its sister event, Expand North Star, focuses on nurturing innovation by connecting global entrepreneurs, investors, and industry leaders. The event underscores the critical role of startups in driving technological evolution and offers unparalleled opportunities for networking and collaboration.Participation in such events provides an excellent platform for students to showcase their innovative ideas and share them with a wider audience, network with industry and enhance their learning.It also provides MDX Dubai’s faculty with an exceptional platform for knowledge exchange, enabling them to showcase thought leadership, observe cutting-edge developments, and expand their professional networks.Advancing Innovation - Bridging the Gap Between Classroom and StartupThe MDX Innovation Hub plays a pivotal role in fostering entrepreneurship by providing students with essential resources, guidance, and opportunities to develop their business and innovation ideas. Through one-on-one mentoring, startup workshops, and hands-on experimentation using industry-grade software, the MIH exemplifies MDX Dubai’s commitment to innovation and serves as a vital pillar for nurturing the entrepreneurial spirit among students.The MIH also hosted a booth at Expand North Star, showcasing pioneering student projects that demonstrate the university’s commitment to research, entrepreneurship, and real-world solutions. Notable projects included a Smart Trash Bin, developed by second-year IT students Av Madrigalejos, Suraj Srinivasan, and Chris Edappady, featuring AI-powered waste sorting capabilities. Alumni Sindhu Gundha, Aishwarya Sharma, and Hooda AbdulShakoor presented WayWeGo, an innovative solution addressing student transportation challenges, at the Young Falcon and Red Bull Pitch events.Enhancing the Student ExperienceOver 200 MDX Dubai students attended GITEX and Expand North Star, benefiting from complimentary access as members of the MIH or as part of the Computer Engineering and Informatics programmes. They also explored the Global DevSlam YouthX event on October 18, where they attended a workshop led by Zaid Zaim, an expert in spatial computing and a Microsoft MVP. This session provided practical insights into beginning careers in AI and XR fields and offered a hands-on demonstration of VR/XR technology in drone control.Field trips are integral to enhancing the student experience; by stepping beyond classroom walls, students gain exposure to real-world applications of technology, interact directly with industry professionals, and understand the dynamic challenges and innovations that drive various sectors. This practical exposure not only solidifies theoretical concepts but also encourages critical thinking, problem-solving, and adaptability - key skills for future career success.Facilitating Knowledge TransferFaculty members from MDX Dubai played a key role in knowledge exchange at the event. Professor Fehmida Hussain, Deputy Director of Engagement and Student Experience, and Head of the Computer Engineering and Informatics department, participated in a panel discussion titled ‘Driving Entrepreneurship in MENA: The Impact of Incubators, Accelerators, Innovation Hubs, and Venture Capital Firms.’ This discussion explored regional success stories, strategies for navigating market-specific challenges, and emerging trends in entrepreneurship across the MENA region.Senior Lecturer Engie Bashir contributed to discussions about the role of education in fostering entrepreneurship and preparing students for an evolving job market. Dr Judhi Prasetyo, Head of the MDX RoboTechX Lab, shared insights on AI advancements, its potential in education, and how students can leverage AI to enhance their skills. Dr Sameer Kishore, Head of hte VRx Lab discussed the implications of automation and robotics on the future of supply chains, emphasising both opportunities and challenges related to humanoid robots.Professor Fehmida said: “Our participation in GITEX Global and Expand North Star reaffirms our commitment to being at the forefront of technological innovation and education. Engaging with industry leaders and showcasing student projects not only enriches the learning experience but also fosters a critical bridge between academic knowledge and practical application.“I extend my sincere gratitude to all our faculty members who supported our students throughout GITEX week, including Dr Maha Saadeh, Shafa Siddique, and Jaspreet Sethi. A special thanks to Engie and Dr Judhi for their outstanding efforts in planning and organising our participation at the event. Their dedication ensured a seamless experience and significantly enhanced student engagement.“I also commend our student exhibitors and volunteers, who represent the innovative minds shaping the future of technology.”A Call to Future InnovatorsApplications are currently open for MDX Dubai's Computer Engineering and Informatics programmes for the January intake. Prospective students are encouraged to join and become part of a dynamic environment that drives innovation and technological excellence.