Dr Jeongsoo holds a PhD in Marketing from Sungkyunkwan University (South Korea) and an MSc in Marketing from Georgia State University (USA).
His teaching and learning interests include Marketing Management, Principles of Marketing, Marketing Research, Marketing Strategy, Services Marketing, and Analysis of Consumer Information.
He has received numerous awards and achievements throughout his career including many best paper presentation awards, certificates of appreciation, and postdoctoral research funds. He has also contributed extensively to research papers and publications.
PhD in Marketing, Sungkyunkwan University (South Korea)
MSc in Marketing, Georgia State University (USA)
Awards and Achievements
Dr Jeongsoo’s research interests include branding strategy, consumer behaviour, digital marketing, and corporate social responsibility.