Staff Profile

Dr Vijay Pujari FCIM SFHEA

  • ROLE:Senior Lecturer, Campus Programme Coordinator - MSc Strategic Marketing and MSc Corporate and Marketing Communications, Campus Programme Coordinator - MSc Digital Marketing
  • CONTACT:+971 (0)4 367 8100
  • EMAIL:[email protected]

Biography

Dr Pujari is the Campus Programme Coordinator PG Marketing Programmes (MSc Strategic Marketing and MSc Marketing Communications & Brand Management) at Middlesex University Dubai, and Senior Lecturer in Marketing within the University’s Business School. He is a Senior Fellow of the Higher Education Academy (UK), and a Fellow of the Chartered Institute of Marketing (UK).

He holds a PhD in Marketing, an MPhil in Business Administration and an MBA in Marketing from Andhra University (India). He is also UGC Net and APSLET qualified. Dr Pujari has over thirty years of experience within industry and academia. He has also authored and co-authored books, academic articles, and papers in conference.

He currently teaches Services Marketing, Marketing Communication, and Consumer Psychology. His other teaching areas are Retail Marketing, Consumer Behaviour, Sales Management and Global Cross Cultural Marketing. 

Qualifications
  • PhD in Marketing – Andhra University (India)
  • MPhil in Business Administration – Andhra University (India)
  • MBA in Marketing – Andhra University (India)
  • PGCHE (UK)
  • UGC NET
  • APSET 

Patents
Books Published
  • Adi Narayana Rao Uppu & Pujari VCSMR “Web Marketing – A Developing country perspective” ISBN 978-3-8443-1654-4, 2012, LAP LAMBERT Publishers, Germany
  • Pujari VCSMR “Customer Relationship Management in Service Sector” - ISBN 978-3-8465-1629-4, 2011, LAP LAMBERT Publishers, Germany. 
Journal Publications
  1. John, A., Pujari, V. and Majumdar, S., (2023). Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE. International Journal of Electronic Marketing and Retailing, 14(3), pp.275-293.
  2. U.V. Adinarayana Rao, Pujari VCSMR and Santosh Elapanda (2022). Performance Improvement through Quality Management System: A Perspective from Systems Management Theory, Empirical Economics Letters, 21, (special Issue 3) ISSN 1681-8997, pp 356-365.
  3. Majumdar, S. & Pujari, V. (2022). Exploring usage of mobile banking apps in the UAE - a categorical regression analysis. Journal of Financial Services Marketing, 27(3), pp.177-189. ISSN 1363-0539 DOI: doi.org/10.1057/s41264-021-00112-1
  4. U.V. Adinarayana Rao, Pujari VCSMR and Santosh Elapanda(2020)  “Development Of Effective Quality & Safety Metrics Model Suitable For Manufacturing Environment’’ International Journal of Management, Volume 11, Issue 9, pp. 47–55; ISSN Print: 0976-6502 and ISSN Online: 0976-6510
  5. Rao UVA, Pujari VCSMR, & Rao G (2016) ““Brand Switching Behavior in Indian Wireless Telecom Service Market”, Journal of Marketing Management, volume 4(2), pp. 100-109.
  6. Pujari VCSMR “Relationship marketing with loyalty programs in UAE retail market” International Journal on Customer Relations, Volume 1, Issue No. 1, 2013 ISSN: 2320-7515
  7. Pujari VCSMR & D Srinivasa Rao “Encouraging Co-operative Learning among Students” Journal of Business Administration and Education Volume 2, No. 1, 2013 ISSN: 2201-2958.
  8. Pujari VCSMR “Understanding Value: A Consumer Perspective in UAE Retail Market”, American Journal of Business and Management Volume 1, No. 4, 2012, Pages 190-195, ISSN: 2167-9606
  9. Abdul Sattar Al Alusi  & Pujari VCSMR “A Framework for leadership in quality assurance and accreditation in higher education institutions”. GLOBUS, An International Journal of Management and IT in Volume 3, No 2, Jan-Jun 2012, pages 61-66.
  10. Rao UVA & Pujari VCSMR “Identifying Customers Internet Usage Pattern” Journal of Business And Behavioural Sciences, Volume 24, Number 1, Spring, 2012, Pages 154-163 ISSN: 1946-8113
  11. Pujari VCSMR & UV Adinarayana Rao “Applying Servqual Model To The Dimensions Of Service Quality In Education Sector” International Journal of Excellence in Education, Volume 4, Issue 2, 2011, ISSN: 1993-8675
  12. Rao UVA & Pujari VCSMR , Behavioral Aspects Of Netizens - A Study On Ras Al Khaimah, United Arab Emirates, Orient Journal Of Law And Social Sciences, Volume 5, Issue 3, February 2011, Pages 70 - 77, ISSN 0973-7480
  13. Pujari VCSMR & Rao UVA, “A study on relationship marketing with special reference to the insurance sector” GLOBUS, An International Journal of Management and IT in Volume 2, No. 1, JULY- DEC, 2010, Pages 13-17, ISSN: 0975-721X  
Conference Papers
  • “Consumers attitude towards sustainable packaging and willingness to pay premium price in the United Arab Emirates” 24-26 Feb 2022. International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai, UAE.
  • “Consumer response towards adoption of green practices by businesses in Kenya” 24-26 Feb 2022. International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai, UAE.
  • “Influence of Digital Platforms in the Food & Beverage sector of UAE” 14-16 Jan 2020. International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai, UAE.
  • “Perception and acceptance of mobile banking in the United Arab Emirates” 16-18 Jan 2018. International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai, UAE.
  • “Brand Distrust Spill over on Country Image and Competing Brands During Brand Crisis : The Role of Consumer Nationality”  November 24-26th, 2015. International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai, UAE
  • “A Quality Culture Framework on Leadership in Private Higher Education Institutions (PHEIs)” 18 -19th February 2015. QQA's 3rd conference  of National Authority for Qualifications & Quality Assurance of Education and Training, Bahrain:
  • ‘Marketing focus on the browsing pattern of netizens’ 24-26 June, 2011. 14th Annual International Conference of the American Society of Business and Behavioral Sciences. Paris, France. 

Majumdar, S., & Pujari, V. (2022). Exploring usage of mobile banking apps in the UAE: a categorical regression analysis. Journal of Financial Services Marketing, 27(3), 177-189. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112593855&doi=10.1057%2fs41264-021-00112-1&partnerID=40&md5=e732022689b571ea6f47a9841c6a71af
John, A., Pujari, V., & Majumdar, S. (2023). Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE. International Journal of Electronic Marketing and Retailing, 14(3), 275-293. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85166650588&doi=10.1504%2fIJEMR.2023.131812&partnerID=40&md5=8cb753ece52bf978498a20c08b58f6c8

Faculty Members