Dr Shawn Mathew
- ROLE:Senior Lecturer in Marketing
- CONTACT:+971 (0)4 367 8100
- EMAIL:[email protected]
Dr. Shawn Mathew holds the position of Senior Lecturer in Marketing at Middlesex University Dubai. He completed his Doctorate in Marketing from the Indian Institute of Management Ahmedabad (IIMA) and holds a B.Tech. degree in Computer Science and Engineering from Mahatma Gandhi University, India. With a wealth of academic and corporate experience, Dr. Mathew's journey has been marked by significant contributions. Before his association with Middlesex University Dubai, he held various academic responsibilities, including serving as the Chairperson of the PGDM Dual Country Program (DCP), Chairperson of the Marketing Area, and Assistant Professor of Marketing at IMT Dubai. He also served as Faculty of Marketing and Co-Chairperson of Admissions at both IMT Ghaziabad and the Indian Institute of Management Jammu. Dr. Mathew's academic engagements also included visiting faculty positions at renowned institutions such as IIM Kozhikode, IIM Amritsar, IIM Ranchi, and IIM Shillong. Prior to transitioning to academia, he gained valuable corporate experience through roles with prominent multinational companies like Cognizant Technology Solutions (CTS) and the A.P. Moller – Maersk Group.
Dr. Mathew is a registered member of The Global Association of Applied Behavioural Scientists (GAABS) and a member of the Society for Judgment and Decision Making (SJDM). His accomplishments also include being an American Marketing Association (AMA) – Sheth Foundation Doctoral Consortium Fellow (2011) and an AIM - AMA Sheth Foundation Doctoral Consortium Fellow (2014). He participated as an invited participant at notable academic events, including the Max Planck Summer Institute on Bounded Rationality (2017) and the TAPMI-Max Planck Winter School on Bounded Rationality (2017). Dr. Mathew's academic recognition extends to being a semi-finalist for the Pareto Fellowship (Centre for Effective Altruism, Oxford University, 2016), as well as being selected as one of the winners of the Liam Glynn Travel Scholarship (2011).
His research interests take an interdisciplinary approach and center around simplifying consumer decision-making processes. Dr. Mathew's teaching portfolio is diverse, encompassing subjects such as Consumer Behaviour, Brand Management, Digital Marketing, B2B Marketing and Behavioral Economics. His research has been published in reputed journals including the Journal of Promotion Management, Economic and Political Weekly, and the Bulletin of the Association of French Geographers.
- PhD. - Indian Institute of Management Ahmedabad, India
- Bachelor of Technology (Computer Science & Engineering) - M.G. University College of Engineering, India
Consumer Behavior, Judgement and Decision-making, Digital Marketing, Choice Overload, Consideration Sets.
- Joseph, J., Sivakumaran, B., & Mathew, S. (2020). Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity. Journal of Promotion Management, 26(4), 524-543.
- Rault, Y. M., Mathew, S., & Cebeillac, A. (2020). The commercialisation of shopping malls in India: from creating to meeting demand. Bulletin de l’association de géographes français, 95-1 | 2018, 61-78.
- Rault, Y. M., & Mathew, S. (2019). An Imbalanced Ecosystem. Economic and Political Weekly, 54(45), 45.
- Behavioral Science & Policy Association Annual Conference 2021, Participant.
- 49th Annual Meeting of the Decision Sciences Institute, November 2018, Chicago, USA. Paper titled “Stepping up Humanitarian Operations: Lessons from Tropical Cyclone Ockhi” [with Joshin John and Joshy Joseph]. Accepted for presentation.
- Joint Conference on "Entrepreneurship, Poverty Reduction and Marginalized Sections: Learning from Cross-Country Experience” by Tata Institute of Social Sciences Mumbai, University Paris Diderot and the Labex DynamiTe, October 2018, Mumbai, India. Paper Titled “The Indian Start-up Ecosystem: Innovative Social Reproduction?” [with Yves-Marie Rault].
- 40th ISMS Marketing Science Conference, June 2018, Texas, USA. Paper titled “Chasing Mirages? Impact of Loyalty Programs on Customer Trust and Repurchase Intentions” [with Joshy Joseph]. Accepted for presentation
- International Association for Research in Economic Psychology (IAREP) Conference, September 2017, Israel. Paper titled “Fiddle-Dee-Dee! I’ll do it tomorrow”: Understanding conscious procrastination” [With Shuchi Srinivasan & Pearl Malhotra]. Accepted for poster presentation.
- The Society for Judgment and Decision Making (SJDM) Annual Conference, November 2016, Boston, USA. Paper titled “Choosing to Procrastinate: Understanding Conscious Procrastination” [With Shuchi Srinivasan & Pearl Malhotra]. Accepted for poster presentation.
- The Society for Judgment and Decision Making (SJDM) Annual Conference, November 2016, Boston, USA. Paper titled “Circumventing Choice Overload: De-escalation strategies, Anticipated Regret and Consideration Sets!”. Accepted for poster presentation.
- 15th Tilburg Institute for Behavioral Economics Research (TIBER) Symposium, August 2016, Tilburg University, Netherlands. Paper titled “Circumventing Choice Overload: De-escalation strategies, Anticipated Regret and Consideration Sets!!” Accepted for poster presentation.
- Society for the Advancement of Behavioral Economics (SABE)/International Association for Research in Economic Psychology (IAREP) Conference, July 2016, Wageningen UR (University & Research centre), Amsterdam, Netherlands. Paper titled” Circumventing Choice Overload: De-escalation strategies, Anticipated Regret and Consideration Sets!!” Accepted for presentation.
- The Society for Judgment and Decision Making (SJDM) Annual Conference, November 2015, Chicago, USA. Paper titled “Choice architecture to the rescue: Differential impact of product categorization nudges” [With Joshy Joseph & Kruti Brahmbhatt]. Poster presentation.
- INFORMS Marketing Science Conference, June 2015, Maryland, USA. Paper titled” Choice Architecture to the Rescue? Differential Impact of Product Categorization Designs”. Accepted for presentation.
- Clean India: Stimulating Behaviour Change and Usage, April 2015, New Delhi, India. Invited Delegate.
- Annual Conference of Emerging Markets Conference Board, January 2014, IIM Lucknow, Noida campus. Presented Paper titled “Decision Fatigue: Differential Impact of Information Display Formats on Consumer Decision-Making” [with Joshy Joseph].
- INFORMS Marketing Science Conference, July 2013, Istanbul, Turkey. Paper titled” Impact of display formats on Consumer decision making in e-commerce contexts” [with Dheeraj Kumar Pandey]. Accepted for presentation.
- Academy of Marketing Annual Conference, July 2010, Coventry, United Kingdom. Presented paper titled “Evaluating Effectiveness of Internet Marketing Strategies: The Internet Marketing Acceptance Model (IMAM)” [with Sudeep Krishnan, Jithesh Kumar and Prathap Oburai].
