Staff Profile

Lulu Baddar PGCHE MSc

Biography

Lulu completed her BSc in Tourism and Hospitality Management and her MSc in Tourism Management from the Eastern Mediterranean University (Turkish Republic of Northern Cyprus) before obtaining her Postgraduate Certificate in Higher Education from Middlesex University Dubai.

Lulu has taught at Middlesex University Dubai for over a decade, and her learning and teaching interests include The Business of Tourism, Tourism Impacts and Sustainability, Events Management, Tourism Policy and Planning, Marketing for Hospitality and Tourism Management, Strategic Business in the Hospitality Environment, Integrated Marketing Communication and Direct Marketing.

Qualifications
  • Postgraduate Certificate in Higher Education (PGCertHE), Middlesex University, Dubai
  • MSc. Tourism Management, Eastern Mediterranean University, Turkish Republic of Northern Cyprus
  • BSc. Tourism and Hospitality Management, Eastern Mediterranean University, Turkish Republic of Northern Cyprus

Research Interests
  • Human Resources
  • Internal Marketing
  • Organisational Behavior
Selected Publications
  • Baddar, Lulu., Paris, Cody., and Stephenson, Marcus. “Destination Dubai:     Perspectives from the Emirati community”(2012)- working paper.
  • Karatepe, O., Uludag, O., Menevis I., Hadzimehmedagic, L., and Baddar, L.(2005) “The Effects of selected Individual characteristics on Frontline Employee Performance and Job Satisfaction”, Tourism Management.
  • Karatepe, Osman and Baddar, Lulu (2005), “An Empirical Study of the Selected Consequences of Frontline Employees’ Work-Family Conflict and Family-Work

Faculty Members