Muneeza Shoaib Sandeela is the Campus Programme Coordinator for the BA (Hons) Marketing Programme and Heads the Undergraduate Business Co-Curricular Programmes. She is a Fellow of the Higher Education Academy (UK) and has over 20 years of teaching, research, training, and program management experience across the UAE, Canada, and Pakistan. She holds a master’s in business administration from the Institute of Business Administration, Karachi, Pakistan. She is actively involved in developing content for leading marketing and business textbooks.  

She teaches across areas spanning Marketing, Brand Management, Consumer Behaviour, Entrepreneurship, International Marketing, Strategic Marketing Management, and Marketing Communications. Her research interests are in the areas of Brand Management, Consumer Behaviour, Franchising, and Teaching & Learning.