Alumni Spotlight – Shaden Abushairah

It’s time to look back at our dynamic alumni who represent a dynamic group of professionals across various industries, and have demonstrated great successes. Among them is entrepreneur Shaden Abushairah a graduate from the Class of 2024 who has successfully established herself as a marketing manager and has managed her own business.

Here we connect with Shaden and discover more about her inspirational journey and professional achievements since graduation in 2024.

Shaden Abushairah
MSc in Digital Marketing and Analytics
Class of 2024

How was your university experience with MDX Dubai?

When I first joined Middlesex University (MDX) Dubai, I wasn’t just looking for a certificate for career advancement, what I truly sought was a life-changing experience. Fortunately, I got the best of both worlds. I had the privilege of meeting incredible individuals who inspired me and brought out the best in me. At the same time, I encountered challenges and people who perhaps didn’t meet the best version of me! But both experiences were invaluable, teaching me patience, resilience, and perseverance. My time at MDX Dubai was both enriching and transformative. The journey itself-the challenges, the learning, and the growth, has left me with memories I will cherish for a lifetime.

Do you have any specific memories that highlight your experience?  

I have plenty of cherished memories at MDX. Everywhere I turned, I saw warmth, familiar faces, smiles, and moments that made my journey special. The support from my professors in particular made the experience even more meaningful. I was actively involved in volunteering and was honoured to be selected as a Voice Leader. This role was incredibly enriching, as it allowed me to engage with a diverse group of students, understand their expectations, concerns, and key challenges, and act as a bridge between students and faculty. Additionally, I participated in MDX Challenge 2023 (Careers & Employability), where I had the chance to collaborate with undergraduate students in shaping strategic directions for Amazon. This experience was particularly valuable as it provided me with hands-on exposure to real-world strategic planning, teamwork, and problem-solving, further enhancing my professional and analytical skills.

What was your dream career when you went to university? And did that change in the process of your studies?  

My dream career was always an entrepreneur, running my own startup. My goal was to refine my expertise in digital marketing and strategy, particularly in consumer behaviour. While my core interests have remained the same, my studies broadened my perspective on data-driven decision-making, brand perception, and the impact of digital transformation. They significantly influenced my career path, sparking a deeper interest in academia. I am now in the process of selling my startup to pursue a PhD, where I can further explore these insights and contribute to the field.

How has your degree helped you in your current role and how do you see it helping your progression in the future?  

More than the degree itself, the shift in my mindset has been instrumental in shaping my approach to marketing. My studies enhanced my ability to apply a data-driven perspective, equipping me with the skills to analyse market trends, consumer behaviour, and digital strategies with a strong analytical foundation. As I advance in my career, I see my MSc enabling me to take on more strategic roles in brand positioning, consumer intelligence, and market research. The knowledge and experience I’ve gained have given me a competitive edge in today’s fast-evolving marketing landscape.

Do you have a message for current students and graduating students?

Embrace every learning opportunity, be open to evolving your career aspirations, and don’t be afraid to step out of your comfort zone. The academic journey at MDX Dubai is more than just earning a degree, it’s about developing critical thinking, building a strong network, and gaining the confidence to carve your own path. Stay curious, keep learning, and make the most of the university’s resources.

Many alumni lose touch with their university after graduation. Stay connected, follow MDX news and events, and take advantage of the myriad of opportunities the university offers. If you’re uncertain about your next step, keep moving forward, trust that your time will come.

If you are an alumni of Middlesex University Dubai, stay connected by joining our Alumni Association.

Becoming a part of the Alumni Association at MDX enables you to maintain a lifelong connection with the University and your fellow Alumni, sharing experiences and expertise while enjoying a range of exclusive offers, events and networking and volunteering opportunities.